About the program
The “Road ABC” program is a nationwide educational initiative aimed at preschoolers and early school-age children. Its main goal is to teach road safety rules in an accessible way, adapted to the age of the children and full of elements of play and interaction. Children learn how to move safely on the streets, sidewalks, pedestrian crossings, and how to behave in a car as passengers.
The program also promotes wearing reflectors, fastening seat belts and recognizing basic road signs. An important element of the program is cooperation with teachers and parents, who play a key role in educating the youngest. Children also receive attractive educational materials that help consolidate knowledge.
There is nothing more important than the safety and health of our children. We cannot protect them from all threats, but we can teach them from a young age how to respond to them properly.
Need
The safety of children on the roads is one of the most important social issues. Children, as the youngest participants in road traffic, are particularly vulnerable to accidents, often due to a lack of basic knowledge about the rules of moving around the streets. Statistics show that many accidents could be avoided if children were aware of key road safety principles.
The "Road ABC" program meets this need by introducing the youngest to the world of road traffic and teaching them how to avoid dangers. Early education in this area helps build safe habits for a lifetime, and cooperation with teachers and parents strengthens the message and yields tangible results.
Caregivers exceed the allowed speed while driving with a child in the car.
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Parents do not know what basic rules should be followed when providing first aid.
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The subjects do not know the emergency number, and 10% do not know any emergency numbers.
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Parents believe that kindergartens should pay more attention to education regarding children's safety on the road
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How do we help?
The program “Road ABC” carries out a series of educational activities that teach children key road safety principles in a practical, engaging, and accessible way. Our goal is not only to impart knowledge but also to cultivate the right habits that can save lives. Children participate in age-appropriate activities where theory is combined with practice, and learning takes place through play. The program places a strong emphasis on collaboration with teachers and parents to ensure that safety rules are reinforced at home as well.
Our activities include:
Educational activities
Conducted in schools and kindergartens by PCK teachers and instructors, they teach children how to safely cross the street, behave on sidewalks, and in cars.
Interactive workshops
Simulations of crossing the road, recognition of traffic signs, educational games and activities tailored to children's age.
Educational materials
Notebooks, coloring books, posters, and reflectors that support learning and help children reinforce key safety principles.
Collaboration with Parents
Parents receive guidelines and materials that help in the daily education of children regarding road safety.
Who helps?
Circle K conducts its business based on high ethical standards, with concern for the safety of employees and consumers, and with respect for human rights. One of the priorities of the company’s corporate social responsibility is to improve the safety of all road traffic participants. Therefore, Circle K has collaborated with the Polish Red Cross as part of the "Road ABC" program.
Action Partner
Circle K Poland
The company Circle K Poland (formerly Statoil) operates a network of approximately 380 gas stations across Poland. Circle K is part of the Canadian company Alimentation Couche-Tard, one of the largest retail companies in the world.
Road ABC
The actions of the Polish Red Cross (PCK) in support of Ukraine were made possible thanks to the support of donors and volunteers. Despite challenges such as "compassion fatigue," PCK continues its efforts to help those in need. Thanks to the work of 130,000 volunteers and international funds, assistance has reached 18 million Ukrainians.
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